Tokyo Video Game Tycoon

681

On March 9th, the latest first-week sales figures for Titanfall were announced on major online media and magazines related to video games.

In fact, not only the media related to video games and the electronics industry, economic news, economic magazines, but also some mainstream news media have taken turns to report the sales data of Fall of Titan disclosed by Youxing Electronic Entertainment.

This is because Youxing Electronic Entertainment rarely announces the sales results of some of its own products.

Most of the sales results are speculated from different directions by the various media using their abilities and technologies.

Although some of the data they speculate are close to each other, there is no official data that is more convincing.

"Chiyo-san, have you heard? A video game sold an astonishing 7.5 million in the first week. This is only the first week of sales. It's amazing that a record can sell hundreds of thousands. A The game can sell more than 7 million copies in the first week, which is really amazing!"

"Well, although this is really powerful, I want to say that this cannot be compared this way. You should calculate the per capita output ratio. You think the cost of selling a record is the production of the record itself and the composer and the record. Singers, there are no more filming staff at most, and there will not be too many people in general, and the output of records is also more efficient than games. As far as I know, the development cycle of the game Titanfall alone has one It took more than a year and a half, and more than a thousand people participated in it, this record is definitely incomparable."

"However, as far as I know, independent records related to Titanfall are also selling well all over the world, and it seems that the sales volume has exceeded one million, not to mention some peripheral products of Titanfall, which have successfully formed a great social effect. , can be regarded as a very successful sales miracle.”

"..."

All the people involved were silenced by the horrible sales.

The media is full of praise.

Originally, mecha culture could only be regarded as a relatively small circle, and it was gradually declining.

However, after the release of Titanfall, topics related to mechs increased rapidly.

Sales of mecha-related products soared.

Manufacturers who specialize in the production of mecha toys in Japan also drank a little leftover soup. This can only be regarded as a little benefit from sputtering, and it immediately revitalized many small mecha toy production workshops that were struggling with business. , many of which are sales orders from overseas.

The IP of Titanfall is firmly in the hands of Youxing Electronic Entertainment.

When Titanfall became popular, many companies rushed to the headquarters of Youxing Electronic Entertainment to discuss business with the business negotiation department of the headquarters.

Even if it is just a little authorization related to Titanfall, it is estimated that it can make a lot of money.

Of course, Youxing Electronic Entertainment also has its own peripheral product management department.

They have also produced some Titanfall related products before, including some models and toys of Titanfall.

But these models and toys were more prepared for the limited collector's edition of the game that was released independently.

A Titanfall physical version of the game is priced at $59, and a physical collector's edition bundled with a Titanfall BT statue is $300.

At the beginning, about 100,000 sets of the collector's edition were prepared. When it was produced, the marketing department was worried that there would be too many sets and it would not be sold.

But I didn't expect this thing to be a hit.

The Collector's Edition was sold out almost within a week of the game's release.

The following peripherals related to the fall of the Titans were frantically bought by many people.

Whether it's a Titanfall statue, a Titanfall badge, or a blanket, I'll buy it all for you.

In the end, even if you just paste a Titanfall print on the cup, you can sell it for two to three thousand yen. In fact, the cost of manufacturing and packaging is less than one hundred yen.

This is simply higher than the profit margin of the game itself.

Compared with products like statues, it is more worth buying. The manufacturing cost of this thing itself is still in line with the sales price.

However, no matter how hard the peripheral business department works, it still cannot meet the needs of the majority of players and users.

Batches of Titanfall peripheral orders flew out like snowflakes.

The management department of Youxing Electronic Entertainment saw such a good IP derivative product, how could it be possible to take it out and authorize others to sell it? Why don't you eat them all by yourself?

However, according to the instructions of Yuxing Electronics Entertainment Director Minoru Matsuhashi, the peripheral business department still authorized the production of a small part of Titanfall products.

This is actually a favor. I eat meat here, and I haven't forgotten you small companies. If there is anything we need to come to your place in the future, don't refuse.

Just letting out a little bit of residue can reap a lot of favors, and there will definitely be a lot of benefits in the future.

In addition, the Japanese government and many governments around the world have also gained a lot of benefits through the Titanfall.

Before that, Yuxing Electronic Entertainment built a one-to-one Titan statue in different cities, and the Titan statues in each city are different, fully integrating the styles of different countries and cities.

It also immediately became a check-in place for many Titanfall fans, and being here proved that I am a loyal fan of Titanfall.

If you are a super hardcore fan, you will definitely try your best to take photos with local Titanfall statues all over the world.

This kind of thing is a kind of promotion for the tourism industry everywhere.

Although this may be just a small profit, it represents a good sign. It means that video games can not only bring benefits to the game industry itself, but also promote other industries.

What's more, a state government in the United States directly established a Titan research and development team.

They really want to develop a mech like Titanfall.

Because according to the research of some engineering and mechanical experts in the local state, they unexpectedly discovered that the Titan Mecha in the game Titanfall actually has the possibility of realization.

Of course, this kind of artificial intelligence is definitely impossible now, but it is entirely possible to create a similar mech.

So they applied for funding decisively, hoping to seriously study the feasibility of Titanfall construction.

Of course, this is definitely unreliable, and it is more of a deception of funds, but it is enough to prove how big the circle-breaking effect formed by the fall of the Titans is.

In Japan, the Tokyo government is also directly preparing to renovate a park and move all the images of the major titans in the game to that park.

They have seen with their own eyes the tourism assistance effect formed by games and animation.

They still remember the advice Zhu Youxing gave them back then.