.In fact .
.This Liu Changhe used the method of flattering and killing. He first praised Su Ye and defined Su Ye as a talented director , and then turned around and said that movies like “The Richest Man in the West Red City ” are not worthy of Su Ye’s talent. .
.It’s such a logic .
.Makes sense , doesn’t it …
.” Just that’s it ?”
.Da Mi Mi was somewhat aggrieved .
.This is the same as quarreling , being scolded all the time , I must be unhappy in my heart .
.” Actually, you don’t understand a truth , that is … the box office of a movie depends on the audience’s acceptance , not the wind direction brought by movie reviews or the media . ”
.”The Internet seems to be noisy , but when it falls into reality, there are not many storms , just a little noise . ”
.Su Ye said in a leisurely manner .
.Of course, that’s not to say that marketing is useless at all .
.But it also depends on the age .
.During the Spring Festival in 1999 , there were only two New Year films in the cinema . The audience actually had no choice . As long as he entered the cinema , he could only watch these two films .
.Then Liu Changhe’s personal criticism of Su Ye will not affect people ‘s evaluation of ” The Richest Man in Xihong City ” .
.Besides …
.In fact, Liu Changhe is right , in essence , ” The Richest Man in Xihong City ” is a mediocre film made by Su Ye for the family reunion atmosphere suitable for the Spring Festival .
.The purpose is the box office , so naturally it can’t be said to be excellent .
.But there is a misunderstanding here .
.That is, whether the film is a classic or not is not directly proportional to the box office of the film .
.Why ?
.Because the aesthetic level of mainstream audiences , in fact, the vast majority is a middle value , like sixty or seventy percent .
.This is not to demean the audience .
.but a fact .
.Counting those movies that have exploded at the box office over the years , from 2.43 billion in ” Monster Hunt ” in 2015 to 3.39 billion in “The Mermaid” in 2016 , as well as ” Journey to the West: Conquering the Demons”, “The Demons “, ” Xihong ” The richest man in the city ” and so on …
.These movies can barely be regarded as qualified industrialized assembly line movies .
.You don’t have to count on how high they are .
.However, the box office is high …
.And many viewers thought it was pretty cool .
.Just because .
.These 60-70-point family comedy films just fit the aesthetics of most audiences , and are in line with the viewing atmosphere of lively members such as the Spring Festival stalls .
.Su Ye’s consideration of appearing in ” The Richest Man in Xihong City ” in 1999 mainly depends on this point .
.A good movie can inspire people’s thinking and bring people to think .
.But not all films have this element .
.1999 is the second year of the domestic Spring Festival stalls , which is a very critical point . If this year’s New Year stalls sink into the sand , will it have a bad impact on the behavior of the Spring Festival stalls in 2000 ?
.Will it affect the development of the super-large domestic Spring Festival in the next 20 years ?
.Su Ye is more , not from the point of view of a movie , to consider what kind of movie to shoot , but actually from a higher dimension .
.From how to create a brand for a Spring Festival stall , how to make this period more prosperous , and how to cultivate more audience viewing habits …
.From these perspectives , the film ” The Richest Man in Xihong City ” was chosen after comprehensive consideration .
.So. _
.How could some noise from a mere Liu Changhe affect the acquisition of Su Ye and the Spring Festival stalls ?
.” Of course . ”
.Su Ye smiled and said , ” Since this Liu Changhe jumped out and wants to touch porcelain , I will naturally not let him do so , you will know in a few years . ”
.Su Ye is not good-tempered .
.If someone came to the door and kicked the pavilion , of course he would fight back , but the other party was too small , so he didn’t need Su Ye to do it directly , and naturally someone would help him take care of him .
.” That’s fine . ”
.After hearing what Su Ye said , Da Mi Mi was naturally relieved .
.She didn’t doubt the box office of ” The Richest Man in Xihong City ” , but she was just too angry to meet such a villain .
.But since Su Ye said there was no problem , she naturally didn’t need to worry about anything …
.In the media , although Liu Changhe’s film review has caused a lot of heated discussion , in reality , in fact … it really doesn’t matter .
.Just kidding .
?337?How many people still read newspapers these days ?
.Twenty years from now , if the Internet is so developed , the little things will become known all over the world if they are rendered on the Internet .
.But in fact , even 20 years later , if you ask people around you about popular events that seem to be very popular on the Internet , many people still don’t know about them .
.Let alone in the nineties ?
.The vast majority of ordinary people do not have the habit of reading newspapers at all …
.Just look .
.I also read some news , sports weekly , weekend newspapers, etc. How many people will go to the movie review ?
.So in reality, on the second day of the first lunar month, there are still long queues at the gates of movies across the country …
.Isn’t it the best choice for watching movies that are qualified popcorn comedy movies for the New Year’s Eve ?
.” Three pieces of ” The Richest Man in Xihong City “. ”
.” I want two , my friend went to see it yesterday and said that this movie is so fun , it completely subverts the imagination . ”
.” Hahaha , we can’t be the richest man in real life, so we can experience the feeling of being the richest man in the movie …”
.” If it’s still director Su Ye , the title of this movie is awesome . Now, these days , aren’t everyone rushing to make money? With money , life will be better . The movie ” The Richest Man in Xihong City ” , As soon as I saw the name, I couldn’t help but want to see it !”
.” That’s right ! There’s nothing better than watching this movie for the New Year . ”
.The audience’s reputation is as good as ever .
.There is a misunderstanding here .
.That is …
.There are always people who think that if the audience has a high level of appreciation , then they will prefer movies with depth and despise those popcorn movies .
.Actually wrong .
.Because people have different levels of spiritual needs , but a person with a higher level of needs also does not reject a funny comedy .
.downward inclusive .
.So , this is the reason why 60 to 70 films may cover more audience groups to the greatest extent possible .
.Can go up or down , suitable for all ages !
.On the morning of the third day of junior high , the box office summary statistics of the previous day were released .
.36 million box office in a single day ! .
Chapter 143 _ National film critics are stunned ! Why is the script unfolding differently? ? Seeking complete determination ?
.Continue to refresh history .
.As soon as this box office came out , for a while , some critics who followed Liu Changhe and criticized the film “The Richest Man in the Red City” as having no connotation , just a brainless popcorn movie , were instantly stunned .
.What the hell !
.A popcorn movie with no connotation , which continuously broke Su Ye’s own record last year , the highest single-day box office in domestic film history , the fastest box office over 50 million , the highest premiere box office , the highest attendance rate, etc. A series of records ?
.No doubt .
.At this time .
.For any domestic record related to movies , such as the historical total box office , the first day box office , the first week box office, etc. , the highest record is Su Ye’s ” Knock When Happiness Comes “.
.However …
.” The Richest Man in Xihong City ” , which has just been released for two days , is frantically breaking Su Ye’s own record in a destructive way .
.This is really a very distressing thing for Su Ye , the former record holder and the current record breaker … It ‘s all his own records .
.And the audience’s word of mouth , and the film critics are also completely different reactions .
.” I think this movie is pretty good . When you go to the cinema during the Chinese New Year , don’t you just want to have fun with your family ?”
.” Beautiful ! And the smile is not stiff at all . ”
.”I have to say , I was a little worried at first. I was afraid that Su Ye would not act , and the quality of the film would decline . However … After seeing Shen Teng’s cheap appearance , I admit that I was fanned by him !”
.” Hahaha , yes , Shen Teng is so funny . Where did Su Ye dig such a living treasure ? People are trying their best to create laughs , but what about Shen Teng ? He is all grown on laughs ! ”
.” Anyway , I think ” The Richest Man in Xihong City ” is not bad at all , and it is even more suitable for the Spring Festival than last year’s ” Knock on the Door when Happiness ” . You can watch it with your children, and you don’t have to worry about teaching bad children . ”
.” That’s right ! Our baby also laughed until his stomach hurt . Last year , in fact, the child didn’t quite understand the background of ” Knock on the Door When Happiness ” …”
.” “The Richest Man in Xihong City ” is the real family reunion !”
.The word-of-mouth feedback from the audience is one-sided applause , and it ‘s a big hit .
.This high reputation is reflected in the box office , that is, on the second day of the first lunar month, it won 36 million at the box office , which is 17 million higher than the 19 million on the second day of Su Ye’s own ” Knock on the Door when Happiness ” last year. !
.Only one word can describe it .
.Selling crazy !
.Seeing this situation , those film critics who followed suit naturally died .
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